Pinterest for business: Why business marketers must use Pinterest

Social media website or social networking site is any website that enables users to create public profiles on the internet and form relationships with other users of the same website. Facebook is an excellent example of a social media website.

Like Facebook, Pinterest is a social media website. Even though it was launched much later than social media giants Facebook and Twitter, it has gained immensely in popularity in a short time. Experts predict that it will be the hottest social media platform for business marketers in a year. This is because of its ability to aggregate and curate content. Pinterest also enables you to present your content in an attractive manner.

Many Pinterest users have stated that they get more traffic from Pinterest than Google Plus, YouTube and LinkedIn. The pinning and repinning options are proving to be effective in driving traffic.

Selling to a business is not easy. Prospects seek details. As a results B2B communication tends to be content-heavy. Fortunately decision makers in businesses are getting used to searching visually.

This is where Pinterest comes into picture. This social media marvel enables you to organize images by category. It becomes easy to search for your prospective business customers.

In today’s competitive world, time is a scarce resource. People do not have enough time to read text messages. Internet usage is increasing. So is the amount of online content. according to studies, an average human being reads around 250 words in a minute, but it takes only one-twentieth of a second to process an image. It is advisable to start experimenting with Infographics. Many successful businesses are already doing so.

Another study shows that Pinterest is changing viewing habits from left-to-right to top down the center. This enhances the user’s ability to scan the content quickly. Business marketers can think of creating clusters based on common interests. This facilitates better targeting.

It is also true that Pinterest is not yet ready for business marketers. Marketers have many complaints. Some experts have identified mistakes in demographics. Some believe that categories are too consumer focused. Another challenge is copyright. There are also measurement issues.

In spite of the above challenges, Pinterest is proving to be a valuable tool for business marketers. If you have not started using Pinterest, you should not delay further.

Pinterest for business: How a retail business increased its Pinterest followers 200 percent

Pinterest is an immensely popular social media website which allows its users pin images, videos and other objects. Even though it is relatively new in the social media space, it is very popular.

Pinterest is dominated by images and has an attractive mosaic layout. This is one of the reasons for its popularity. It also offers common social networking features like “Like” and “Repin”. You can leave comments on other users’ pins.

Pinterest is a great tool for those in retail business. In fact one retailer, UncommonGoods,  launched a contest on Pinterest and promoted in a custom email dominated by images. This effort resulted in 200 percent jump in audience. A huge success indeed.

UncommonGoods has been a part of the Pinterest community from past one year. Is follower base has grown steadily. The retailer is into the business of selling creatively designed goods. It made sense for the retailer to start using Pinterest one year back as its products have visual appeal.

The retailer’s Pinterest profile gained in momentum as the spring approached. People started following the profile and sharing its content. This increased engagement prompted the retailer to start a contest.

The marketing team decided to use a dedicated email for the contest. This made the difference. 355 people followed the retailer during the contest. It was a successful campaign. If UncommonGoods can achieve this feat, even you can.

It all starts with building a base of active followers. Ensure that all your images are linked to relevant product page or blog post. It is important to have “Pin It” buttons on your website homepage, footer, company blog and product pages.

Contest is a great way to engage your audience on Pinterest. Theme for the contest should be fun and interesting. Promote the contest using email. This is what worked with UncommonGoods. Information regarding the contest should also be available on the company website or blog and on Pinterest itself.

The email with information regarding the contest should be as visual as possible. It is advisable to include popular pins. It is a good idea to include a display ad below the body of the email.

Pinterest has grown very fast. It will continue to grow. If you have a retail business and are not using Pinterest, you may be losing a great opportunity.

Pinteresting: How can marketers make the most of Pinterest

Pinterest is relative new in the social networking space. It is gaining immensely in popularity. Many people all over the world are Pinteresting regularly. The network already has more than 20 million unique users!

Pinterest is supposed to be the fastest growing social networking website. It drives more referral traffic than the social networking giant Twitter. In fact it drives more referral traffic than YouTube, LinkedIn and Google Plus combined.

Nearly 80 percent of pins are repins, whereas only 1.4 percent of tweets are retweets. Pinterest is a great tool for marketers because it converts. Successful businesses like PriceGrabber will vouch for this fact.

You can start your journey with Pinterest by signing up. Since Pinterest is driven by curators rather than brands, it is advisable to create the account in the name of your business head or anyone you may choose.

Follow not only users who are pinning your content but also competitors; especially those who are benefiting from Pinterest. You will learn a lot from your competitors. Categorize your boards by product type, pinner, etc. It depends on your business.

Pin from your website to your boards. Use the bookmarklet or directly upload new images. While doing so, you need to aware of legalities involved. It is always advisable to pin your own content.

Add Pinterest follow icons to your website and emails. This will allow users to follow your Pinterest boards. It is a good idea to group them with other social media follow icons.

It is advisable to add sharing functionality to your website. This makes it possible for visitors to pin content from the website onto Pinterest. You may also consider adding sharing functionality to your emails; so that your subscribers can pin content directly from the emails.

Your creativity is the only limit when it comes to marketing on Pinterest. Some businesses run dedicated email campaigns highlighting Pinterest contests. Pinterest can be effectively integrated into your email marketing campaign.

The first step is to choose the right content. It has to be something that is visually appealing. It is a good idea to research to find what type of content is getting repinned most. The content should be related to your relationship with your customer.

It definitely makes sense to make the most of Pinterest’s immense popularity. By implementing the above-mentioned tips, you will be effectively making the most of Pinterest.

How do I do Pinterest: a brief on Pin Etiquette

Pinterest was founded by Ben Silbermann, an American Internet entrepreneur. It is an immensely popular pinboard-style social photo sharing website. It allows its users to create and manage theme-based image collections like interests, hobbies, events, and more. The mission of Pinterest is to connect everyone in the world through the things they find interesting.

Your creativity in the only limit while using Pinterest. This amazing social media website allows you to like and share other members’ content. You may also leave your comments on others’ photos.

Pinterest is unique and special due to its features and due to its members. It is an amazing community. Many members of this community have suggested the below-mentioned guidelines, which go a long way in keeping the community positive.

Pinterest is a community of wonderful people. Each and every individual is unique, with different tastes. It is very important to be respectful while you leave your comments on another person’s work.

Pinterest gives you a wonderful opportunity to express who you are. It is always advisable to be authentic to who you are. It is more important than just getting more followers. It pays in the long term if you are authentic.

Pins are most useful when they link back to the original source. Many successful internet marketers link back to their websites and blogs. If you notice that a pin is not sourced correctly, please do not hesitate to leave a comment so that the member can update the source. Finding the original source is always preferable to a secondary source like image search or a blog entry.

Pinterest does not allow hateful content, nudity and content that encourage people to hurt themselves. If you find such content, you need to submit the content for review by clicking the “Report Content” link. This is very important and goes a long way in keeping the community clean.

Pinterest is relatively new in the social media scene. Feedback of each and every user matters a lot for the creators of this wonderful social networking site. Keep them informed regarding what you think is working and what is not working. You can always leave your comment at http://support.pinterest.com.

Pinterest is a great platform to show the world what you believe in. By following the above-mentioned etiquette, you will be considered a respectable member of the community.

How do I do Pinterest: Top Pinterest tools every content marketer should use

Social media websites like Facebook, Twitter, Pinterest and Google Plus have gained immensely in popularity in the recent past. Facebook alone has more than 900 million active users, and it is growing.

Pinterest is the new rage among social media websites. If you have not signed up yet, you are missing a great deal. This content sharing service allows users to pin images, videos and other objects to their pinboard. Pinterest’s phenomenal growth offers a great opportunity to content marketers.

Here is a brief overview of top Pinterest tools that are popular among successful content marketers.

Pinerly

This amazing tool enables you to seamlessly post your visual content from any website. You can measure the performance of your content. The tool also makes it possible for you to optimize your content, posting times and descriptions. A great tool to increase traffic for your content.

Share As Image

This robust tool enables you to highlight text on any website and to instantly convert that text into an image. All you need to do is to grab the bookmarklet from the Share As Image website.

In order to pin a text, highlight the portion you intent to pin and click on the “Share As Image” button on your browser. The bookmarklet generates a pinnable image containing the text you highlighted. You have both free and paid versions of this tool. The paid (pro) version enables you to change the background, font and color of the quote.

Pinstamatic

This tool enables you to add Twitter profiles, locations, quotes, music and websites to your Pinterest board. If you intent to promote an event on Pinterest, this is the right tool for you.

PinAlerts

This tool is similar to Google Alerts and makes it possible to interact with people who matter. It sends an alert to your email address where ever someone pins something from your site. You can set the frequency of email alerts.

PinReach

This robust tool enables you to obtain an overview of how your Pinterest account is performing. You can see which boards are more popular and which pins are doing well. PinReach assigns a PR score to your account. This makes it possible for you to gauge your popularity on the site.

The above-mentioned tools will ensure that you make the most of Pinterest and attract a huge amount of traffic to your content.

Pinterest, a popular social media website, is gaining in popularity at a phenomenal pace. People belonging to all age groups all over the world are just falling in love with Pinterest. This visually intoxicating social platform allows you to pin and share anything you like.

While having fun with Pinterest is fine, it is important to remember that your boards and pins reflect your brand. It is advisable to take care while curating the images. You are creating an experience to your visitors. It needs your attention because it will be seen as an extension of what your brand stands for.

It is always a good idea to conduct a Pinterest audit. Here are some tips.

It feels nice to have many boards with a huge number of pins. Create list of what to delete and what to retain. Your pins should be such that people your followers should want to share. Quality should take precedence over quantity.

You may have created boards on a general topic. It may have accumulated a huge amount of pins. It is advisable to use the material from the existing boards and to create more boards in such cases. It is always a good idea to be more specific while creating boards.

Board names should be simple, searchable and catchy. Such boards attract more followers. It is advisable to use good keywords in board names. You need to be cautious of overly symbolic board names. Remember! Your boards represent the uniqueness and personality of your brand.

Pinterest is all about creating memorable visual experiences. You need to see your boards and pins through the eyes of your visitors. Ensure that they reflect your brand’s personality. Brands like Jetsetter, Chobani and Real Simple are using Pinterest to great effect.

Successful internet marketers usually pin from their own website. This makes trackbacks very important. It is advisable to check for broken links and dead ends. Your visitors will be turned off visitors.

Use descriptions to communicate what your brand stands for. Use keywords in descriptions. It is advisable to use tools like Google Keyword Tool to get the right keyword.

Descriptions should ideally be short, catchy and accurate. Use hash tags only if they make sense. Excessive use of hashtags can annoy your visitors. They will not repin if they see many hashtags.

Working on Pinterest is a delightful experience. You can also make it a profitable activity by adhering to the above-mentioned guidelines.

How do I do Pinterest: A brief overview of Pinterest

Pinterest is a popular social networking website. This virtual pinboard makes it possible for you to organize and share anything you may find interesting. You may begin by requesting an invite.

Once you receive an invite you need to register. Create a username, a password and a short bio. It is always advisable to add profile picture. After registering you can create boards and pins. Pinterest allows you to like others’ pins and to share them with your followers. This is something to what you do in Facebook.

It is advisable to install the “Pin It” button in your browser. You have step-by-step instructions on how to do it in the Pinterest website. If you are using an iPhone, Pinterest for iPhone is available in the App Store.

If you have a website it is advisable to add “Pin It” button for your website. This allows people to share your work, thereby getting you more traffic. You have instructions on how to do so on the Pinterest website.

A pin is an image that you would have added to your board. You may either add it from a website or upload from your device. Each pin added to Pinterest using the Pin It button links back to the site it came from.

A board is a set of pins. You may create a board on any topic. Your creativity is the limit here. You may add as many pins as you want on your board. It is always advisable to make your pins compelling by choosing attractive images and by adding catchy comments.

You can either follow all or follow select boards of a user. By following all you will be following all the pins on all the boards of the user. If the user creates a new board, you will automatically follow it. You can also follow a particular board. You have the option to unfollow boards and users. The user will not be notified.

While using Pinterest it is very important to adhere to pin etiquette. Otherwise your account may be terminated. The members of Pinterest are people like you and me. While interacting with them, it is important to be respectful.

You can deactivate your Pinterest account any time. To do so, you need to click your username, then click on edit profile and then click on delete account.

Pinterest is an amazing social networking tool which facilitates interaction between people with similar interests.

Pinterest: How does it work?

Pinterest: How does it work?

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How to pin a YouTube video on Pinterest