Pinterest, a popular social media website, is gaining in popularity at a phenomenal pace. People belonging to all age groups all over the world are just falling in love with Pinterest. This visually intoxicating social platform allows you to pin and share anything you like.
While having fun with Pinterest is fine, it is important to remember that your boards and pins reflect your brand. It is advisable to take care while curating the images. You are creating an experience to your visitors. It needs your attention because it will be seen as an extension of what your brand stands for.
It is always a good idea to conduct a Pinterest audit. Here are some tips.
It feels nice to have many boards with a huge number of pins. Create list of what to delete and what to retain. Your pins should be such that people your followers should want to share. Quality should take precedence over quantity.
You may have created boards on a general topic. It may have accumulated a huge amount of pins. It is advisable to use the material from the existing boards and to create more boards in such cases. It is always a good idea to be more specific while creating boards.
Board names should be simple, searchable and catchy. Such boards attract more followers. It is advisable to use good keywords in board names. You need to be cautious of overly symbolic board names. Remember! Your boards represent the uniqueness and personality of your brand.
Pinterest is all about creating memorable visual experiences. You need to see your boards and pins through the eyes of your visitors. Ensure that they reflect your brand’s personality. Brands like Jetsetter, Chobani and Real Simple are using Pinterest to great effect.
Successful internet marketers usually pin from their own website. This makes trackbacks very important. It is advisable to check for broken links and dead ends. Your visitors will be turned off visitors.
Use descriptions to communicate what your brand stands for. Use keywords in descriptions. It is advisable to use tools like Google Keyword Tool to get the right keyword.
Descriptions should ideally be short, catchy and accurate. Use hash tags only if they make sense. Excessive use of hashtags can annoy your visitors. They will not repin if they see many hashtags.
Working on Pinterest is a delightful experience. You can also make it a profitable activity by adhering to the above-mentioned guidelines.